Mother’s Day
How to make mother’s day more meaningful than just a simple Happy Mother’s Day message. Make it about the individual, the Sarah’s, the Jasmine’s, the Li’s, the Maria’s and the Rachel’s.
Two catalogues were designed targeting different customer segments.
Artist sisters Maricor/Maricars hand-stitched letters were turned into a font that was used on personalised gift cards that were printed in-store.
Other collateral for the campaign included in-store flyers, balloons, and print advertising.