Free Mega Makeover
This campaign was designed to encourage shoppers to come and experience one of the benefits of having a large collection of beauty concessions in one space — getting a makeover with your preferred make-up brand.
A range of collateral was made to promote the campaign — from in-store posters, press advertising, email and digital banners, and social media posts.
This brief had a fast turnaround, without any assets to support its development. Collaborating with a copywriter, we narrowed down a selection of headlines to refine spacing, after which I commenced work on the graphics.
The framing device effectively engages the audience and amplifies the already prominent headline.
Employing the serif font helps maintain the feminine tone, complemented by the pink background. Although unconventional for makeup, the orange color serves as a standout brand element.